Nepara

April 18, 2008 | Adult contemporary, Aor, Eurobeat, Pop

The duet "Nepara" was formed in the Fall of 2002 and has since advertised itself as something of a rarity in Russian show business. This uniqueness, it is claimed, comes from the fact that neither of its members - Aleksandr or Viktoriia - were well-known or well-funded before their debut. They were not, say press materials, bankrolled into popularity, as is so often the case today! They rarely appear in the society pages, give infrequent interviews, and - most strikingly - underscore these oddities even visually: Viktoriia is markedly taller than Aleksandr (though you'd never know from this photograph...).

In terms of self-presentation this is emphasized further still by Aleksandr's role as the "romantic" member of the collective, and Vitkoriia's as the "severe." The duet advertises itself as a rare and happy exception to all manner of norms. Thus far they've released two albums: "Another Family" (Drugaia sem'ia, 2003) and "Starting Over" (Vse snachala, 2006).

Some reactions from the Russian press help to show how "uniqueness" is incorporated into the norms of audience expectation:

"The Russian public has always loved melancholy songs, but the success of Nepara has exceeded all expectations. The group enjoys high rotation on almost all radio stations and the public is keen to see them perform in all corners of the country."

The Russian public has always loved melancholy songs, but the success of Nepara has exceeded all expectations. The group enjoys high rotation on almost all radio stations and the public is keen to see them perform in all corners of the country.

"They've found their niche, but Nepara doesn't slip into predictability or anything fixed in stone. You can hear elements from all kinds of pop music on their album."

"They're so different, yet they're together: That could refer to Nepara. They're a romantic couple on stage, but does that romance continue off stage, too...?"

Such is the main "mystery" around which the band weaves its popular intrigue; it can certainly be seen in the video "Oni znakomy davno" (They've Long Known Each Other).